When people who have Blue Shield Insurance download the app for 98 cents, in LA or SF, they give back to their community. That 98 cents help non-insured Californians to receive insurance.
We will have a contest of Los Angeles VS San Francisco to see who can raise the most money for their community.
When they download the app, they will receive a Tee shirt and can represent their city by using #SFoverprofit or #LAoverprofit.
The things we value most are the things money can't buy.